A Study on Consumer Preferences towards Online Food Delivery Applications in Tamil Nadu

Abstract

Purpose: To study the customer preference toward online meal delivery application in Tamil Nadu and to find the primary elements affecting the consumer choice toward ordering the food through online platforms.

Design: The design of the study uses a descriptive research. Primary data were acquired from the consumers of Tamil Nadu through a standardized questionnaire. The survey includes variables including convenience, food variety, price, discounts and offers, delivery service, application usability, payment facilities and service quality. It is advised to examine the acquired data by using appropriate statistical tools like percentage analysis, t-test, one way ANOVA and chi square test.

Finding: The study is anticipated to provide light on the factors impacting consumers’ preferences for online meal delivery apps. The findings will help to detect the variations in the consumer’s choice according to the selected demographic variables and highlight the primary service features being examined by the consumers at the time of online meal ordering